Words of the Week – whitespace

Whitespace is an undeveloped product category or business market that reveals opportunity for new ventures. For example, if your company was analyzing a new product launch and found Competitor A in the low price/low service segment, Competitor B in high price/low service and Competitor C in the high price/high service segment, you could explore the whitespace of low price/high service for your offering. If it works from a profit perspective, it could be highly valuable in attracting and retaining new customers. Personally, I felt like there was whitespace in helping international students plan and maximize their US MBA experience; that’s why I started this blog!

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Author: Grayson Leverenz

Grayson Leverenz founded MBA in the USA® to help international students build networks, find jobs, and have fun in the USA. Hundreds of global professionals have benefited from Grayson’s intercultural workshops, and she has worked with people from Brazil, China, India, South Africa, South Korea, the UK, and the USA to build effective virtual teams and craft brilliant careers.

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