Words of the Week – touchpoint

Touchpoints (image: hyperpixie32)

A touchpoint is defined as any point of contact between a company and its consumers throughout the lifecycle of the relationship. The idea is to build a brand by taking marketing communication beyond traditional forms of media (e.g. television advertising) to infuse every interaction with a common theme. This is important because consumers form opinions based on every experience with the brand. Examples of touchpoints include: traditional print & television advertising, as well as the company’s website, brick & mortar stores and sales people.

Author: Grayson Leverenz

Grayson Leverenz founded MBA in the USA® to help international students build networks, find jobs, and have fun in the USA. Hundreds of global professionals have benefited from Grayson’s intercultural workshops, and she has worked with people from Brazil, China, India, South Africa, South Korea, the UK, and the USA to build effective virtual teams and craft brilliant careers.

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