Words of the Week – top of mind

Top of mind (image: alles-schlumph)

When something is top of mind, it is the first thing someone thinks about in a given situation. Often used in research, the top of mind brand is the first brand a respondent names or attributes to a commercial after seeing it during testing.

A senior manager seeking to understand her direct reports may ask a colleague, “What’s top of mind with new hires these days: job security, benefits, room for advancement?”

Author: Grayson Leverenz

Grayson Leverenz founded MBA in the USA® to help international students build networks, find jobs, and have fun in the USA. Hundreds of global professionals have benefited from Grayson’s intercultural workshops, and she has worked with people from Brazil, China, India, South Africa, South Korea, the UK, and the USA to build effective virtual teams and craft brilliant careers.

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1 Comment

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  1. Words of the Week – back of my mind | MBA in the USA - Cultural insights for international students coming to the US to study - [...] Back of my mind means something that you know but are not actively thinking about, either because you’ve forgotten…

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