Words of the Week – rule of thumb

Rule of Thumb (image: lucianvenutian)

A rule of thumb is a technique for estimating that is more of a general rule than a scientific measurement. For example, a Brand Manager training a new Associate might say, “A good rule of thumb in our category is that one share point is worth about $10 million in sales. So, to grow from 15% share to 16% would require us to increase sales by $10 million this year.”

This buzzword is said to have originated with carpenters who used their thumbs for general measurements rather than using proper rulers.

Author: Grayson Leverenz

Grayson Leverenz founded MBA in the USA® to help international students build networks, find jobs, and have fun in the USA. Hundreds of global professionals have benefited from Grayson’s intercultural workshops, and she has worked with people from Brazil, China, India, South Africa, South Korea, the UK, and the USA to build effective virtual teams and craft brilliant careers.

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