Words of the Week – no brainer


A no brainer is something that is such a good idea, it seems obvious.

For example, a marketer working on a product targeting teenagers might recommend running a coupon offer during the back-to-school shopping season. Their manager would probably respond, “That’s a no brainer. We make money motivating buyers with coupons every year. Definitely put that in your plan.”

Author: Grayson Leverenz

Grayson Leverenz founded MBA in the USA® to help international students build networks, find jobs, and have fun in the USA. Hundreds of global professionals have benefited from Grayson’s intercultural workshops, and she has worked with people from Brazil, China, India, South Africa, South Korea, the UK, and the USA to build effective virtual teams and craft brilliant careers.

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