Words of the Week – low hanging fruit

Low hanging fruit is a term for easily achievable goals. New managers will often identify low hanging fruit and go after it to demonstrate quick results before tackling longer term strategic projects.

For example, when a Product Director picks up a new brand, they may introduce a line extension of an existing, highly successful product to increase revenues quickly while they analyze the whitespace opportunities to drive dramatic growth.


low hanging fruit
image: low hanging fruit by starfish235 on flickr.com

Author: Grayson Leverenz

Grayson Leverenz founded MBA in the USA® to help international students build networks, find jobs, and have fun in the USA. Hundreds of global professionals have benefited from Grayson’s intercultural workshops, and she has worked with people from Brazil, China, India, South Africa, South Korea, the UK, and the USA to build effective virtual teams and craft brilliant careers.

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