Words of the Week – high touch


image: ~C4Chaos

High touch means a very involved level of customer service, usually face-to-face. Typically, high touch service situations are more expensive purchases like a car.

For example, an entrepreneur pitching to venture capitalists might say, “Our consumers are going to be writing checks for $25,000 just to get in the door. Because of that, we plan to offer very high touch customer service with the best sales professionals in the business.”

Author: Grayson Leverenz

Grayson Leverenz founded MBA in the USA® to help international students build networks, find jobs, and have fun in the USA. Hundreds of global professionals have benefited from Grayson’s intercultural workshops, and she has worked with people from Brazil, China, India, South Africa, South Korea, the UK, and the USA to build effective virtual teams and craft brilliant careers.

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