Words of the Week – going forward

image: Forward posted on flickr.com by smuzew

The term going forward sets up a next action step in a presentation or report. It signifies a progression in time from this point onward. The immediate impact of the term is important as opposed to “in the future” which does not have to begin right away.

I’ve most often heard the term going forward after a presenter summarizes their material and highlights lessons learned. For example, a manager might say, “The data clearly indicates this advertisement failed to drive trial because our consumers did not see the benefit of the product. Going forward, we will invest more heavily in marketing research to ensure our advertisements clearly express not only the product features but also the benefits to our consumers.”

Author: Grayson Leverenz

Grayson Leverenz founded MBA in the USA® to help international students build networks, find jobs, and have fun in the USA. Hundreds of global professionals have benefited from Grayson’s intercultural workshops, and she has worked with people from Brazil, China, India, South Africa, South Korea, the UK, and the USA to build effective virtual teams and craft brilliant careers.

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