Words of the Week – going forward
The term going forward sets up a next action step in a presentation or report. It signifies a progression in time from this point onward. The immediate impact of the term is important as opposed to “in the future” which does not have to begin right away.
I’ve most often heard the term going forward after a presenter summarizes their material and highlights lessons learned. For example, a manager might say, “The data clearly indicates this advertisement failed to drive trial because our consumers did not see the benefit of the product. Going forward, we will invest more heavily in marketing research to ensure our advertisements clearly express not only the product features but also the benefits to our consumers.”