Words of the Week – foot in the door
A foot in the door (image: hpizka)
A foot in the door is an introduction or first step in a business relationship. You hear the term most often when someone is trying to get a job interview or schedule a meeting with potential investors. For example, “I know I would be a perfect match with Best Company Ever. I just need to get a foot in the door so I can sell them on my qualifications.”
A foot in the door originated in the days of door-to-door salesmen. They knew if they could get a foot in door of their customer, they would be significantly more likely to make the sale.