Words of the Week – foot in the door

A foot in the door (image: hpizka)

A foot in the door is an introduction or first step in a business relationship. You hear the term most often when someone is trying to get a job interview or schedule a meeting with potential investors. For example, “I know I would be a perfect match with Best Company Ever. I just need to get a foot in the door so I can sell them on my qualifications.”

A foot in the door originated in the days of door-to-door salesmen. They knew if they could get a foot in door of their customer, they would be significantly more likely to make the sale.

Author: Grayson Leverenz

Grayson Leverenz founded MBA in the USA® to help international students build networks, find jobs, and have fun in the USA. Hundreds of global professionals have benefited from Grayson’s intercultural workshops, and she has worked with people from Brazil, China, India, South Africa, South Korea, the UK, and the USA to build effective virtual teams and craft brilliant careers.

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