Words of the Week – drum up


Drum up (image: jillhudgins)

To drum up means to produce something through focused and unshakable effort. This term is most often used when talking about developing new business.

For example, I traveled to North Carolina last week to drum up some new business for the 2009-2010 school year. I met with student leaders, administrators and professors to present MBA in the USA services, and secure requests for proposals. That plus the southern cooking made for an excellent trip!

Author: Grayson Leverenz

Grayson Leverenz founded MBA in the USA® to help international students build networks, find jobs, and have fun in the USA. Hundreds of global professionals have benefited from Grayson’s intercultural workshops, and she has worked with people from Brazil, China, India, South Africa, South Korea, the UK, and the USA to build effective virtual teams and craft brilliant careers.

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