Words of the Week – driver

image: Truck driver at TVA’s Douglas Dam, Tennessee (LOC) posted on flickr.com by The Library of Congress

Looking at business results as cause/effect relationships, drivers are the cause and results the effect. For example, a Product Director might kick-off a meeting by saying, “Our business grew 15% last year, driven by highly relevant new product innovation supported by compelling advertising.”

Variations of the term driver are so well integrated into the language of business that the term has evolved from a buzzword into accepted speech.

Author: Grayson Leverenz

Grayson Leverenz founded MBA in the USA® to help international students build networks, find jobs, and have fun in the USA. Hundreds of global professionals have benefited from Grayson’s intercultural workshops, and she has worked with people from Brazil, China, India, South Africa, South Korea, the UK, and the USA to build effective virtual teams and craft brilliant careers.

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