Words of the Week – Buzz

Buzz (image: KHall65890)

To generate buzz is to get people talking about a product, service or event. Buzz can be positive or negative; awareness and attention is the point. Business people strive for positive buzz, especially around new product launches, to encourage people to buy the product. Apple marketers mastered the art of buzz with the introduction of the Ipod, and the stock went through the roof!

Author: Grayson Leverenz

Grayson Leverenz founded MBA in the USA® to help international students build networks, find jobs, and have fun in the USA. Hundreds of global professionals have benefited from Grayson’s intercultural workshops, and she has worked with people from Brazil, China, India, South Africa, South Korea, the UK, and the USA to build effective virtual teams and craft brilliant careers.

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