Words of the Week – Buzz
Buzz (image: KHall65890)
To generate buzz is to get people talking about a product, service or event. Buzz can be positive or negative; awareness and attention is the point. Business people strive for positive buzz, especially around new product launches, to encourage people to buy the product. Apple marketers mastered the art of buzz with the introduction of the Ipod, and the stock went through the roof!