Words of the Week – bandwidth

image: bandwidth is not enough posted on flickr.com by jauhari

Bandwidth is a new buzzword adopted (adapted) from the technology world. In business, bandwidth is used to describe an individual or group’s capacity to take on more work.

In my current Marketing role, I work on a small team of two. We’re launching new products, developing innovative campaigns to support existing business and managing day to day tasks like forecasting sales and balancing the budget. I was inspired to write this edition of WOW when a business partner emailed me with a new opportunity to introduce consumers to our products. Overloaded with tasks already, I had to respond, “Thanks for the great idea. While my team doesn’t have the bandwidth to lead this effort right now, we’d be happy to support the initiative with samples. Just let me know where to send them, and I’ll make it happen.”

Author: Grayson Leverenz

Grayson Leverenz founded MBA in the USA® to help international students build networks, find jobs, and have fun in the USA. Hundreds of global professionals have benefited from Grayson’s intercultural workshops, and she has worked with people from Brazil, China, India, South Africa, South Korea, the UK, and the USA to build effective virtual teams and craft brilliant careers.

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