Words of the Week – augmented reality

http://www.flickr.com/photos/dvdmerwe/ / CC BY-NC-SA 2.0

Augmented reality is the process of overlaying the virtual world on top of the physical world through technology. Brandon demonstrated it for me the other night using an iPhone application that identified our location and overlaid a map to local restaurants on top of the view we saw through the phone, much like the image above.

I hereby predict that this term will evolve and shift into everyday business speak. I’ll update this post when it does.


Author: Grayson Leverenz

Grayson Leverenz founded MBA in the USA® to help international students build networks, find jobs, and have fun in the USA. Hundreds of global professionals have benefited from Grayson’s intercultural workshops, and she has worked with people from Brazil, China, India, South Africa, South Korea, the UK, and the USA to build effective virtual teams and craft brilliant careers.

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