Words of the Week – alignment

alignment

image: perfect alignment http://gymnasticscoaching.com/wp-content/uploads/2007/07/yoga.jpg

Alignment means to come to agreement on overarching strategic direction or immediate next actions. Most often used as a phrase, alignment typically enters business conversation as, “I want to make sure we’re aligned,” or “Today we’re looking to gain alignment on…”

One of my big responsibilities as a CPG marketer is presenting the status of new product launches to the Management Board. If there are issues, I outline the options, make a recommendation and facilitate discussion to gain alignment for moving the project forward. In theory, with all key stakeholders aligned, the launches will be successful.

Author: Grayson Leverenz

Grayson Leverenz founded MBA in the USA® to help international students build networks, find jobs, and have fun in the USA. Hundreds of global professionals have benefited from Grayson’s intercultural workshops, and she has worked with people from Brazil, China, India, South Africa, South Korea, the UK, and the USA to build effective virtual teams and craft brilliant careers.

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