Super Bowl XLIII
by: Grayson Leverenz
Sports fans or not, Super Bowl Sunday excites most Americans with the parties, the commercials, the half-time show and, of course, the game. Here are some essentials for creating a memorable Super Bowl Sunday:
On Sunday, February 1 at 6:00 pm EST the Pittsburgh Steelers play the Arizona Cardinals in Tampa Bay, Florida. Those of us not lucky enough to be in the Sunshine state can watch the game on NBC.
About.com published Football 101 – The Basics of American Football, an overview for people that know little to nothing about football, like me. I found it easy to read and understand. If you want to learn more about the sport before the big game, click here to check it out.
If you want to learn more about the Steelers and the Cardinals, click here for the National Football League’s breakdown.
The Half-Time Show
Between the two halves of a football game, entertainers thrill the crowd with musical performances. The Super Bowl Half-Time show promises to be a highlight every year with big name stars and lots of action. Bruce Springsteen and the E Street band are headlining this year.
An icon of US pop culture, The Boss, as Bruce Springsteen is called, should light up the stage on Sunday, and if all goes well, sales of his new album “Working on a Dream” will skyrocket. According to Nielsen, sales of 2008 half-time headliner, Tom Petty and the Heartbreakers’ Greatest Hits album increased +196% in the week following the Super Bowl.
There is an entire crowd dedicated not to the sport, but to the Super Bowl advertisements. Super Bowl spots are traditionally the most expensive media slots because the game is historically the most-watched television broadcast of the year. Nielsen said a 30:second spot went for $2.7 million in 2008 and total spending exceeded $197 million.
If you are a Marketing major, I strongly recommend you watch the commercials during the Super Bowl even if you don’t watch the game itself. Although rumor has it the ads won’t be as stellar as usual given the current economic conditions, people will be talking about them in class on Monday. Click here to see a video list of the Top 10 Super Bowl commercials of all time.
Few things are more American than a Super Bowl party. I thought it was the #1 occasion for beer purchases of the year, but turns out it’s only #8. Maybe people are still recovering from New Year’s Eve. Whatever the case, a lot of beer is consumed on Super Bowl Sunday, accompanied by chips and dip, chicken wings and other bite-sized munchies.
Enjoy the game!