Super Bowl XLIII

by: Grayson Leverenz

Sports fans or not, Super Bowl Sunday excites most Americans with the parties, the commercials, the half-time show and, of course, the game. Here are some essentials for creating a memorable Super Bowl Sunday:

The Game
On Sunday, February 1 at 6:00 pm EST the Pittsburgh Steelers play the Arizona Cardinals in Tampa Bay, Florida. Those of us not lucky enough to be in the Sunshine state can watch the game on NBC.

About.com published Football 101 – The Basics of American Football, an overview for people that know little to nothing about football, like me. I found it easy to read and understand. If you want to learn more about the sport before the big game, click here to check it out.

If you want to learn more about the Steelers and the Cardinals, click here for the National Football League’s breakdown.

The Half-Time Show
Between the two halves of a football game, entertainers thrill the crowd with musical performances. The Super Bowl Half-Time show promises to be a highlight every year with big name stars and lots of action. Bruce Springsteen and the E Street band are headlining this year.

An icon of US pop culture, The Boss, as Bruce Springsteen is called, should light up the stage on Sunday, and if all goes well, sales of his new album “Working on a Dream” will skyrocket. According to Nielsen, sales of 2008 half-time headliner, Tom Petty and the Heartbreakers’ Greatest Hits album increased +196% in the week following the Super Bowl.

The Commercials
There is an entire crowd dedicated not to the sport, but to the Super Bowl advertisements. Super Bowl spots are traditionally the most expensive media slots because the game is historically the most-watched television broadcast of the year. Nielsen said a 30:second spot went for $2.7 million in 2008 and total spending exceeded $197 million.

If you are a Marketing major, I strongly recommend you watch the commercials during the Super Bowl even if you don’t watch the game itself. Although rumor has it the ads won’t be as stellar as usual given the current economic conditions, people will be talking about them in class on Monday. Click here to see a video list of the Top 10 Super Bowl commercials of all time.

The Parties
Few things are more American than a Super Bowl party. I thought it was the #1 occasion for beer purchases of the year, but turns out it’s only #8. Maybe people are still recovering from New Year’s Eve. Whatever the case, a lot of beer is consumed on Super Bowl Sunday, accompanied by chips and dip, chicken wings and other bite-sized munchies.

Check out recommendations and recipes from the Food Network here.

Enjoy the game!

Author: Grayson Leverenz

Grayson Leverenz founded MBA in the USA® to help international students build networks, find jobs, and have fun in the USA. Hundreds of global professionals have benefited from Grayson’s intercultural workshops, and she has worked with people from Brazil, China, India, South Africa, South Korea, the UK, and the USA to build effective virtual teams and craft brilliant careers.

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2 Comments

  1. Not a bad post at all, would just have liked a couple of more details and some of the things explained a little more.

  2. Thanks for the comment, D. Let me know what additional details you’re looking for, and I’ll see what I can find out.

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