Words of the Week – no brainer
Jan25

Words of the Week – no brainer

http://www.flickr.com/photos/curious_zed/ / CC BY-NC-ND 2.0 A no brainer is something that is such a good idea, it seems obvious. For example, a marketer working on a product targeting teenagers might recommend running a coupon offer during the back-to-school shopping season. Their manager would probably respond, “That’s a no brainer. We make money motivating buyers with coupons every year. Definitely put that in your...

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Words of the Week | eye-opening experience
Jan18

Words of the Week | eye-opening experience

http://www.flickr.com/photos/wakimita/ / CC BY-NC-ND 2.0 An eye-opening experience causes you to discover something that may change your course of action. Last week, while emailing with a prospective MBA student, I recommended exploring General Management programs in addition to a very focused option. I said, “Learning the principles of management is often such an eye-opening experience, you may decide you want to do something...

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Words of the Week – back of my mind
Jan11

Words of the Week – back of my mind

http://www.flickr.com/photos/jbash/ / CC BY-NC-ND 2.0 Back of my mind means something that you know but are not actively thinking about, either because you’ve forgotten or it’s just not top of mind. I’m working on a marketing piece for RW3 CultureWizard today, and the CEO asked if I had seen an existing example much like the one I want to create. I responded, “Yes! I have seen the brochure for general...

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Words of the Week – back to the salt mines
Jan04

Words of the Week – back to the salt mines

http://www.flickr.com/photos/lenore-m/ / CC BY 2.0 You might hear Americans talking about “going back to the salt mines” today. Back to the salt mines means going back to work. The phrase holds a sense of dread many people feel after a vacation or long weekend. Here’s to hoping your day holds excitement rather than...

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Words of the Week – nitty-gritty
Dec28

Words of the Week – nitty-gritty

image: ddsnet Nitty-gritty means the details. Managers usually contrast the term with the big picture, or strategic view. You might hear, “I don’t need to get down to the nitty-gritty with you; just give me the big picture.” Or, “I love the big picture idea; now let’s get down to the nitty-gritty to figure out how to make this...

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Words of the Week – step up
Dec21

Words of the Week – step up

image: Alba ♥  The original meaning of step up was to volunteer, usually for an undesirable project. For example, “Who’s going to step up and lead project X?” Over time, step up evolved to showcase someone that did a good job. For example, “Olivia really stepped up and brought home this sale.” Stepping up for leadership roles and risky projects often makes for fantastic interviewing stories....

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